Web design & development studio

No templates.
Just results.

Custom Shopify and Webflow websites, designed from a blank page for brands that refuse to blend in.

Built like this

Built from scratch.
Never from a theme.

Every page of JTO Roofing & Solar was designed for one roofing and solar company. Scroll through the live site, then see how we built it.

Read the case study
jtoroofingandsolar.com
Full homepage of JTO Roofing & Solar

Live client sites across Florida and beyond

What we do

What we do

We design and build websites from a blank page for businesses that are done looking like everyone else. Every layout, every interaction and every line of code is made for you.

Your website should be
your best salesperson.

If your site looks like a theme, loads slowly or leaves visitors guessing, it is quietly costing you customers every day. Let's fix that.

Selected work

Real sites.
Real businesses.

A few of the stores and sites we have designed and built. Every one is live, and none started from a template.

Two ways to work

Pick the pace.
Never the quality.

Need to launch fast or want the full works? Both lanes are custom from the first pixel. They just differ in scope.

CompareLane 1
Sprint
Focused scope. Fast launch.
Lane 2
Signature
Full strategy. Full custom.
Timeline2 to 4 weeks6 to 10 weeks
DiscoveryKickoff call and focused briefStrategy workshop, research and sitemap
DesignOne custom direction, refined togetherMultiple directions and a full design system
BuildCore pages on Shopify or WebflowCustom sections, integrations and advanced features
TemplatesNone. Designed from scratch.None. Designed from scratch.
After launch30 days of support60 days of support and team training
Best forLaunches, landing pages and refreshesFlagship sites and complex stores
Lane 1
Sprint
Focused scope. Fast launch.
Timeline
2 to 4 weeks
Discovery
Kickoff call and focused brief
Design
One custom direction, refined together
Build
Core pages on Shopify or Webflow
Templates
None. Designed from scratch.
After launch
30 days of support
Best for
Launches, landing pages and refreshes
Lane 2
Signature
Full strategy. Full custom.
Timeline
6 to 10 weeks
Discovery
Strategy workshop, research and sitemap
Design
Multiple directions and a full design system
Build
Custom sections, integrations and advanced features
Templates
None. Designed from scratch.
After launch
60 days of support and team training
Best for
Flagship sites and complex stores
Our process

Five steps.
No surprises.

Five clear stages, no surprises. You always know what is happening, what is next and what we need from you.

  1. Discover01

    We learn your business first.

    A kickoff call and a short brief cover your customers, competitors and goals. We don't open a design file until we know what success looks like for you.

  2. Direction02

    One look, made only for you.

    We shape a visual direction from a blank canvas: type, color, layout and motion. You see real pages early, not mood boards that never become anything.

  3. Build03

    Clean code on solid platforms.

    We build on Shopify or Webflow with custom sections, fast media and a CMS your team will enjoy. Every page is tested on real phones before you see it.

  4. Launch04

    Go live without the stress.

    Domains, redirects, analytics, search console and forms, all wired up and checked. We launch together and stay on hand for the first weeks.

  5. Grow05

    Then we keep making it better.

    Optional care plans cover SEO, updates and monthly improvements, so the site keeps earning its keep long after launch day.

By the numbers

Zero templates.
Every single time.

0

Templates or themes used

100%

Designed from a blank page

7

Live client sites

2

Platforms we master

Why Anti Template

Why businesses
choose us.

Designed for phones first, because that is where your customers are.

01

Nothing comes off the shelf.

No themes, no page-builder clones. Your site is designed and built for your business, so it can't be mistaken for anyone else's.

02

You own all of it.

Your domain, platform accounts, content and design files live in your name from day one.

03

Straight answers, fast replies.

No jargon and no runaround. You talk to the people building your site, and you hear back within one business day.

04

Florida-built. Ready for anywhere.

Rooted in Central Florida, working with brands wherever they sell, from Winter Park storefronts to Gascony cellars.

FAQ

Questions,
answered.

Straight answers to what people usually ask before we start. Still curious? Book a call and ask us anything.

How long does a project take?
Sprint projects usually launch in two to four weeks. Signature builds run six to ten weeks. Larger stores and integrations sit at the longer end. You get a clear timeline before we start, and we stick to it.
Shopify or Webflow: which is right for me?
If selling products online is the heart of your business, Shopify is usually the answer. If you are a service business, brand or content-led company, Webflow often fits better. We will recommend the right tool honestly, even if it means a smaller project.
Will I be able to edit the site myself?
Yes. Every build comes with a CMS set up for your content, plus a walkthrough and written guide so you can update pages, products and posts without code.
Do you work with businesses outside Florida?
Yes. We are based in Central Florida and work with clients anywhere. Most of our process runs on video calls and shared previews.
What happens after launch?
Every project includes post-launch support. After that, optional month-to-month care plans cover SEO, updates and ongoing improvements.
Now booking new projects

Ready to stand out?
Let's build it from scratch.

Tell us about your business and where you want it to go. We'll reply within one business day with honest next steps.

Available for new projects